Baseline per box · conservative · PULSE CPM model 16 Jul 2026
What one event generates in content & reach
Format basis: 6 teams, 8 matches, 42 players, 280 minutes of streaming.
Live broadcast / stream
Continuous signal across the full event duration.
Highlight recap video
Matchday summary, ready to broadcast.
Player reels
Individually tagged clips for every player.
Photo gallery
Event and team photos from the production.
Social cutdowns
TikTok / Instagram / YouTube Shorts in the right format.
Performance report
Per-player analysis after every matchday.
Conservative baseline / event
40
Best-of videos / matchday, individually tagged
Conservative baseline per event65,000
VOD / best-of views per event
Conservative baseline per event840
Unique livestream viewers (YouTube + Twitch + TikTok)
Conservative baseline per event€414.81
Total media value / event
Conservative baseline per event
Actually measured: test event Oberhaching, 8 Jul 2026 — 19,600 owned-channel views, 20 players, without media budget. The conservative plan assumption of 65,000 VOD views per event is deliberately higher — justified by the new standard of 40 individually tagged best-of videos per matchday, but not yet independently confirmed empirically.
Projection Sep–Dec 2026 · conservative
300
Events
Projection September to December 2026€124,443
Total media value
Projection September to December 2026178 to 2,068
Player database
Growth from 178 to 2,068 profiles, September to December 2026€2,987 to €311,107
Sponsorship pyramid, box to main sponsor
Range per sponsorship tier, September to December 2026







